Honda Announces Winners of 2023 Yūshū Recognition Scheme


  • Yūshū allows Honda to celebrate its top performing European retailers in Customer Experience
  • Expanded for 2023 to include Automobile Sales across Europe as well as Motorcycle Sales in the UK, with a total of 57 Winners and Highly Commended retailers recognised across the region
  • Yūshū is based on customer feedback and identifies retailers offering outstanding levels of service to both Sales and Aftersales customers

Honda has announced the winners of this year’s Yūshū recognition scheme, which was launched to acknowledge and celebrate the top performing retailers in Customer Experience across Europe, based on real customer survey feedback.

Following its introduction to Europe in 2022, which focused on Aftersales departments, the scheme has been expanded to include Automobile Sales across all European regions. In the UK, Motorcycle Sales are also being acknowledged, with a total of 57 Winners and Highly Commended retailers recognised across the European region.

The Yūshū scheme recognises and celebrates retailer performance as measured by the Honda Customer Satisfaction Index (H-CSI), a programme to capture the Voice of the Customer so the company can continue to meet customer needs and exceed expectations.

“Customers are at the heart of everything Honda does, so it is fantastic to see how our retailers across Europe have engaged with Yūshū in 2023,” said Hans De Jaeger, Senior Vice President, Honda Motor Europe. “The expanded recognition scheme is indicative of our commitment to providing outstanding levels of customer satisfaction, and how ‘the joy of selling’ resonates with every Honda Associate. We would like to congratulate all of the Winners and Highly Recommended retailers, and we look forward to this positive result continuing throughout 2024.”

Yūshū, meaning ‘Excellence’, is demonstrated by strong dealer engagement to achieve a high Overall Satisfaction score, ultimately encouraging commitment to Honda’s mission statement – supplying products of the highest quality and at a reasonable price for worldwide customer satisfaction.

“It is an honour for us that, based on the evaluation of our customers, we won the Yūshū first award in Hungary in 2023 as well,” said Péter Tóth, Honda Tóth, Hungary. The basic philosophy of our company is to find a solution in every situation and always put the customer first. It is a fantastic feeling to win this prestigious award again after 2022.”

The satisfaction of our customers is at the heart of what we do, and we look after them like they are family,” said Alan Ewen, Ewens of Cornhill, UK – winner of both Sales and Aftersales categories this year. “We listen to and appreciate our customer’s individual needs and in turn, they trust and respect our guidance. As a result, our customers return year after year and their recommendations result in their family and friends coming through our doors as well.”

Below is the full list of the 2023 Yūshū Winners from each country, plus those recognised as Highly Commended. 

Aftersales Winners:

Automobile

Branch

Winner

Location

Belgium

Lavrysen

Eindhout-Laakdal 

Czechia

STYX CAR, spol. s r.o.

Kolín

Denmark

Honda Glejbjerg Aps 

Glejbjerg

France

Garage Du Centre

Valence

Germany

Auto-Jäger GmbH

Wernberg-Köblitz

Hungary

Honda Tóth

Szolnok

Italy

DECAR

Cinisello Balsamo

Netherlands

Wesselink Emst

EMST

Norway

Bjørdal Bil AS

Ørsta

Poland

Kolaczek

Wieliczka

Slovakia

Zona Prešov Spol.s.r.o.

Prešov

Spain

Styl Auto

Vilafranca del Penedès

Sweden

Rosenholtz verkstad AB

Stockholm

Switzerland

Zollhaus Automobile AG       

Thun

UK

Ewens of Cornhill

Cornhill

     

Motorcycle

France

Choron Motos JRLG

Paris

Germany

Semmler GbR, vertr. D. Ralf u. Oliver

Herborn

Italy

LEOPOLDO NARDINI

Velletri

Portugal

Lousãmotos

Lousã

Spain

Motorcycle Center Europe

Badajoz

UK

Wheels Honda

Peterborough

Aftersales Highly Commended:

Automobile

Branch

Highly Commended

Location

Belgium

Ring Motor

Anderlecht 

Czechia

Autoservis Kolovrátek s.r.o.

Dalovice

Denmark

Autocentralen Aalborg A/S

Aalborg

France

Alliance Andres Automobiles

Trélissac

Hungary

Honda Duna Autó

Budapest

Italy

AUTOEPI

Pescara

Netherlands

Welman

ALKMAAR

Norway

Flygt Bil AS

Bodø

Poland

Honda RECO Remigiusz Kaźmierczak

Opatówek

Slovakia

Soffy Motors, spol. s r.o.

Vranov nad Topľou 

Spain

Camelias Motor

Pontevedra

Sweden

Sven Almevik Bil AB

Linköping

Switzerland

Paco Garage SA

Delémont

     
     

Motorcycle

France

Outsider Montlhery

Montlhéry

Italy

MAX MOTO

Piacenza

Portugal

Garonda

Guarda

Spain

Motoledo

Toledo

Sales Winners:

Automobile

Branch

Winner

Location

Belgium

Heyndrickx

Roeselare

Czechia

Roman Bartyzal

České Budějovice

Germany

Autohaus Lucas GmbH & Co.KG

Oberhausen

France

Viers Automobiles

Brive La Gaillarde

Italy

F.LLI PALOMBA S.R.L.

Perugia

Netherlands

Auto Scholing Twente

Almelo

Poland

Karlik Malta

Poznań

Spain

Styl Auto

Vilafranca del Penedès

Switzerland

Paco Garage SA

Delémont

UK

Ewens of Cornhill

Cornhill

UK

Vertu Honda Sunderland

Sunderland

     

Motorcycle

UK

Miles Kingsport Ltd

East Yorkshire

Sales Highly Commended:

Automobile

Branch

Highly Commended

Location

Denmark

Bilforum Herning A/S

Herning

France

Schumpp Automobiles

Strasbourg

Hungary

Honda Tipp Autó

Debrecen

Italy

SINAUTO S.R.L.

Brescia

Norway

Haugaland Bilsenter AS

Karmsund

Poland

JKK Moto

Katowice

Switzerland

Honda Automobiles Neuchâtel

Boudry

– ENDS –



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